The success of our DontBottleItUp website and DrinkCoach app has been fantastic
But rather than sit back and let them do their work online, we like to use them to proactively enhance our community work, both in the digital and ‘real’ worlds.
Both of our online initiatives are designed to be user-friendly, giving clear advice and direction to people using the service remotely, within their home. This functionality, plus the prevalent use of smartphones and tablets, means that we can install the software in key locations in the community and train the staff to encourage people to use the services.
To promote and encourage the use of DrinkCoach, we’ve created campaign materials that community locations can use
There’s a vibrant poster, plus a card that includes a space for a code that allows people to download the app for free. The cards with codes can be commissioned from us to encourage use of the app by alcohol and health service providers.
Spreading the word online
We have a consistent presence online, centred around the DrinkCoach app, with regularly maintained Twitter and Facebook pages. Here we offer tips on cutting down, and followers and friends can interact and give each other encouragement.
We’ve also run an online advertising campaign to reach ‘Soberistas’. Soberistas.com is a popular and growing social network site where you can meet people who are trying to resolve their issues with drinking, and those who have successfully kicked the booze.
DrinkCoach and Digital Mums
We’ve recently been working with our own ‘Digital Mum,’ courtesy of Digital Mums, an organisation that offers social media training and placements to mums. Our Digital Mum will be running a campaign to engage with key target groups for DrinkCoach, such as young people and busy professionals, styling herself as their very own ‘Drink Coach’ in the run up to Christmas 2014. She’ll be coaching her clients through fitting into that special dress or trousers, surviving family occasions without hitting the sauce and setting new year’s resolutions about cutting down that they will keep. The Digital Mums model helps to create training opportunities for mums and get HAGA’s messages out there in a fresh and engaging way.