We’ve created eye catching campaign materials to promote the use of our innovative website DontBottleItUp and DrinkCoach app
The posters, banners and cards are designed in a friendly style to encourage people who may be drinking riskily to visit the website or download the app.
Our online developments, such as DontBottleItUp are designed to work in tandem with local alcohol services
Once the website is commissioned in a given area, users of the site in that area will be able to find a nearby alcohol service should they need to once they’ve completed the test.
Therefore, if your setting is listed on the DontBottleItUp website, it makes sense to encourage those in your local area to visit the site and take the alcohol test. HAGA have produced campaign materials to help you encourage people in your community to take advantage of the online tool.
These campaign materials, and we have them for our DrinkCoach app as well, are in the form of posters, banner stands, information cards and even bus advertisements. We have used them successfully to promote the tools during our community awareness campaigns and we can work with you to design bespoke campaign materials for your area.
Hair of the dog? Have a nice cuppa instead
We put some of our campaign materials to good use during Alcohol Awareness week in 2012. We designed some DontBottleItUp cup sleeves with our ‘hair of the dog’ image to promote the DontBottleItUp website. Selected coffee shops in Haringey got involved by using our branded cup sleeves. We gifted 10,000 sleeves to Italica, Break Bar, Vagabond and Feast for on-going use in their premises.
We’ve had great feeback from the café owners, with the sleeves causing the most buzz on Saturdays – no double when people are struggling with after effects of Friday night! But in this respect, the cup sleeves did their job – they got people talking about alcohol, which was our main focus during Alcohol Awareness week.