Developed and launched in 2012 by HAGA, DontBottleItUp is a website that delivers confidential online alcohol screening, advice, intervention and referral to web visitors within the UK
Through the site, visitors can find out whether their drinking is risky, make a personalised plan to reduce their drinking, and find local support options. The site is also a source of alcohol related information, such as binge drinking, safe alcohol limits and hangovers.
The site is open to all users of the internet, however if DontBottleItUp is commissioned in your area, visitors are able find their nearest alcohol service by postcode and also request a six-week follow up phone call or email from an alcohol specialist.
In one year, from September 2013 to September 2014, DontBottleItUp received 40,000 visitors. Of the 15,773 who completed the alcohol test and received on screen advice, 89% were identified as risky drinkers.
If the expected one in eight ‘increasing’ and ‘higher risk’ drinkers change their behaviour as a result, we can expect 1,763 visitors to have cut back their drinking in this 12 month period, amounting to an estimated cost saving of £181,0001 to £818,0002.
DontBottleItUp featured as a case study linked to the National Alcohol Strategy 2012 as an example of best practice along with HAGA’s other Identification and Brief Advice (IBA) work. In 2012, DontBottleItUp also won a Department of Health competition for innovation in the field of technological solutions to alcohol misuse.
Introductory DontBottleItUp video
Strengthening existing services
DontBottleItUp is an innovative and cost-effective way to improve local best practice in prevention and early intervention, whilst also building clear and robust pathways into treatment.
Commissioning the site in your area will add value to existing Identification and Brief Advice (IBA) activity, such as the alcohol Direct Enhanced Service (DES) and NHS Health Checks. The site can be used to target those individuals who may not engage with mainstream health services—i.e. young people—through targeted marketing.
DonBottleItUp additionally offers professionals a standardised best practice resource which they can use directly with individuals or as a training aid.
1 Based on saving £12.83 for every Increasing and Higher Risk drinker given BA. Fleming MF, Mundt MP, French MT, Manwell LB, Stauffacher EA, and Barry KL, (2002) “Brief physician advice for problem drinkers: long term efficacy and benefit-cost analysis.” Alc Clin Exp Res, 26:36-43.
2 Based on saving £58 for every Increasing and Higher Risk drinker given BA. Eastern Region Public Health Observatory (ERPHO), (2011) Updated commissioner investment in public health: medium-term strategies.
“In this technological age, the logic and clearness of the options will gain the confidence of those in need, especially the young who love this sort of technology.”
– Professor Robin Touquet, Professor of Emergency Medicine, Imperial College London and Creator of the Paddington Alcohol Test, November 2013