HAGA have run sensible drinking awareness campaigns in Camden, Haringey and Islington; getting people talking about alcohol and demonstrating that you don’t have to ‘get drunk’ to have fun
It’s never been our style to hide behind closed doors, so with our trademark approach of getting involved in the community we ventured into a local nightclub, met with new students during freshers’ week and invited local people to join us for a fun day in Whittington Park.
Festival for All
When we were asked by an Islington housing manager if we’d like to have a stall at an event she was organising in Highbury Fields, we immediately said yes. Our stall was placed on ‘Information Alley’ along with other service providers, such as Families First, the Neighbourhood Policing team, Sure Start, the library and others. It was a busy day from 12pm till 4pm and we spoke to over eighty people.
Whittington Park “Festival For All” 2014
A couple of High Risk/Dependent drinkers who are already engaged in treatment with us stopped by to say hi. They were very interested in the work that we are doing in the community and felt strongly that it is important that questions around risky drinking are raised at the earliest opportunity.
Overall, it was a great family day and was a really good opportunity to talk to other organisations about the work they do in the area.
Fancy a ‘mocktail’?
Islington has one of the largest student populations in London, so we put students on our list of groups to target during Alcohol Awareness Week 2013. In preparation for the week, we launched the ‘Mock Me Sideways’ competition at the London Metropolitan Freshers’ Fair. The competition challenged students from London Metropolitan and City Universities, and CANDI, to design their own ‘mocktail’ to be sold at Fabric nightclub during Alcohol Awareness Week.
In total, we spoke to 205 students at the Freshers’ Fair and received 25 competition entries.
Students volunteered for writing lines whilst wearing our ‘Drunk Goggles’ and we widely distributed DontBottleItUp Oystercards and Drinkaware unit measuring cups.
Following freshers’ week, the winning mocktail was announced as the ‘Sham-hattan’, a fruity mix of cranberry, lime and soda
It was sold at Fabric nightclub during Alcohol Awareness week, following the distribution of 10,000 flyers promoting DontBottleItUp and phone theft prevention. To further promote awareness of DontBottleItup, we also had hand stamps created for use in the VIP room of Fabric.